![]() ![]() Video production requires a lot of technical knowledge and skills that can take years to master. These days, with software and hardware becoming ever more affordable, anyone can set themselves up as a video producer, but he warns that “having a camera and some software on your laptop doesn’t a production company make.” ![]() ![]() Sutherland explains that there are “more and more people coming into this space, and the entry point is lower and lower in terms of cost”. Instead of trying to make every kind of video you should work to your strengths – what kind of production do your particular set of skills lend themselves to? Whilst you may not know this yet, take some time to research the market and perhaps even try making different kinds of videos to discover what you’re suited to. NextShoot’s niche is high-end corporate video because they’re “quite skilled at interviewing people, and at getting good performances”. “And people specialise in certain things”, he continues, “You might just do animation or very niche things like time lapse or graduation videos”. But there are many different kinds of videos you can produce, as managing director at NextShoot Dominic Sutherland explains: “Homepage videos product videos for retailers and manufacturers internal communications or training content, case studies, which are a form of marketing event videos, conferences, webinars” – the list goes on. This has created a massive and endlessly diverse market for video production.Īdam Neale from Bold Content defines a production company as one that “makes content that allows businesses to communicate”. Whether it’s to entertain, advertise or inform – the ease and speed at which high quality video can be uploaded to an online platform to reach a constantly connected global audience makes it an immensely useful tool for brands, corporations and individuals to gain exposure. In the digital age, the world is full of video content. What is a production company and who is it suited to? Things to think about when starting a production company are: ![]()
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